That’s only a simple graphical representation of the prototypes we have identified. This kind of map requires a lot of customization. The most important thing is: identify all the people involved in the decisional process and make the association with your prototype. We must know the role of our sponsor and the presence of a saboteur.
In the book we have set up the camel way as a sales cycle. It’s a technical view of the journey. The journey is a value itself.
The reason is the theory itself, we have to follow three steps before obtaining the approval from the customer.