The benefit

The idea of the benefit is crucial in our conception of the value proposition as it generates the virtuous circle between the functionality of the product/service and the customer need. But it isn’t a pretty new concept …

One of the most ancient texts that tried to regulate this relationship is the De Beneficiis, written by Lucius Annaeus Seneca, in approximately 54 – 64 AD. It’s interesting to note how the author points out the moral duty inherent in fulfilling the role of “benefit giver” and how, thanks to its reiteration, a mechanism of virtuous reciprocity can be started. This mechanism is the foundation of society’s balance and, thanks to a patronage relationship, this “dissemination of virtues” leads to the personal fulfillment of all the actors. The key, from Seneca is:

To activate a cycle of mutual personal satisfaction, based on virtues that exclude malice.

6 risposte a “The benefit”

  1. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  2. It’s appropriate time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I wish to suggest you few
    interesting things or advice. Perhaps you could write next articles referring to this article.
    I want to read more things about it!

  3. I like what you guys are up also. Such smart work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site .

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *